Market Research

      Are you looking for an agency that can perform market research for you? Then you've come to the right place! With the market research we perform, we give insight into who your customers exactly are, what they want, and how they can be addressed effectively. We also create a market overview of your products or services. The market research we perform often start with an internal analysis. This analysis gives a good insight into your current services, communications, strengths and weaknesses.

      Thereafter we start gathering external market information. Based on qualitative research, we try to understand the way people think in your target audience about certain subjects. Through this, we gain insight into the motives and reasons. Besides the fact that we do qualitative research, we as a consulting firm are also specialized in conducting quantitative research. Based on a quantitative survey, we can provide insights about different relationships in your target market.

      Combining the data from the internal analysis and external information ensures that strategic decisions can be based on the exact needs of the target group, combined with the strengths and opportunities in the market.

     Capabilities:

Sales Planning

We work with our clients to develop a sales activity program that works.

Global and Domestic Markets

We develop marketing plans from which you can effectively manage your marketing and promotional programs. 

Market Size

Based on your target market, we will determine the size of that market, including demographic data and more.

Target Markets

Using our marketing analysis programs and project models, we develop the most suitable target market for your products and services.

Surveys

We do background work, design surveys, handle the distribution, code the data, report the findings, and analyze the results.

Sales Projections and Forecasts

Based on the data we collect, we develop a structured and detailed set of sales projections. Such projections are based on market size, market penetration rate, acceptance rate, and general marketability of your products and services.

Promotional Plans

We help our clients set up specific marketing activities and programs.

Product Life Cycle Management

  Manage your product line with punch. We develop state-of-the-art product life cycle management technique.