Competitive Intelligence

     Through competitive analysis we take a closer look at your competitors. This will give you an idea of your position in relation to them and we can offer you an understanding of the opportunities that exist in the market. We provide insight into how your company can distinguish itself from the rest..

     The performance of a competitive assess is done in a number of steps:

First, we determine who the companies are recorded in the competitive analysis. Not all competitors are indeed equally relevant to your business and it is also useful analyzing only the main competitors. This way we can ultimately provide a better overview and more benefits of the evaluation performed by us. Next, we examine the strategies used by the competition to peddle their products. Are they passive or active? How does the competition expect to achieve a sales increase? In a competitive analysis, we look, for example, at how your competitors are using certain marketing tools to reach their target market.

    In addition, we determine the success factors in the market. We answer the question of why people from your target group purchase products from the competitor, if this is the case. In a competitive analysis, we compare your prices with those of the competitors. We also compare the quality of your products or services against those of leading companies in the market through benchmarking.